Yenifa is a platform for professional relationships - built on the idea that a warm path through someone you know will always beat a cold message to a stranger, and that technology's job is to find that path faster, not replace it with something less real.
Every professional already has a network worth more than any list they could buy - it just isn't organized, isn't searchable, and lives across memory, contact apps, and old messages. Our mission is to turn that scattered, private knowledge into something structured enough to actually use, while keeping it exactly as private as it always was. Nothing about who you know should become visible to anyone else simply because you organized it.
A trusted connection isn't a soft asset - it's the fastest, most reliable route to almost anything a business needs: a customer, a hire, a partner, an answer. We build as if that's true, because it is.
Nothing about who you know should be visible just because you signed up. Anything private stays private until you decide it should move - never the other way around.
A mutual connection, a verified detail, a real conversation - these carry weight because they're genuine. We won't manufacture the appearance of trust to make a path look shorter than it is.
The best tool for a relationship-driven task is the one that adds the least friction to how people already operate - not a new habit to learn, but a quieter, more reliable version of what they're already doing.
2022
It started with a simple, recurring problem: knowing the right person existed somewhere in your network, but having no real way to find the path to them - just a hunch, and hope that someone remembered to make the call.
2023
Yenifa was founded to build a real answer to that problem - a private, structured way to map the trusted paths that already exist between people, instead of leaving them to memory and luck.
2024
After more than a year of building alongside early members, the platform opened up more broadly - the same private-by-default principles, now available to anyone who needed a faster way to reach the right person.
Today
What began as a single private network now supports professionals across more than 190 countries, with the same conviction driving every decision: the people already in your world are more valuable than any list you could buy.
Co-Founder & CEO
Spent a decade in business development before starting Yenifa, after one too many deals stalled waiting on an introduction that never came.
Co-Founder & CTO
Previously built infrastructure for consumer marketplaces; leads the engineering team responsible for how the platform actually works under the hood.
Head of Trust & Privacy
Oversees the principles that govern what's visible, to whom, and when - the part of the platform that has to be right every single time.
Founded
2023
Headquarters
Brooklyn, New York
Countries served
190+
Team
Fully remote, globally distributed
We're always happy to talk about how the platform works, who it's for, or what we're building next.
Create a free account and see what Yenifa can find for you.
