Twenty open conversations and one rep with time for five of them right now - lead scoring is the difference between guessing which five matter most and actually knowing, based on how each contact has behaved so far.
Recalculated as new signals arrive
Reply speed, engagement, and fit, weighted together
Hottest leads surfaced first, automatically
A rep with five conversations open can reasonably guess which one is hottest. A rep with fifty can't - not reliably, not consistently, and not without spending time re-reading threads that could be spent actually replying.
Worse, gut feel varies rep to rep - one person's 'definitely interested' is another's 'probably nothing,' which means the same lead gets treated completely differently depending on who happens to pick it up.
Reply speed, message frequency, and how closely a contact matches your ideal profile all feed into the score.
A quiet lead that suddenly replies fast and asks pointed questions sees its score move in real time.
Surface the hottest conversations at the top instead of working strictly by arrival time.
Trigger a notification or a tag automatically once a lead's score crosses a threshold you set.
How fast they reply, how often, and what they say all begin contributing to a score.
No manual recalculation - it shifts as the conversation continues.
Sort by score to see which conversations deserve attention first, instead of by arrival time alone.
Set an automation to notify a rep the moment a lead crosses into 'Hot' - the busiest signal doesn't wait to be noticed.
A live score per lead, recalculated as new engagement signals come in
Signals include reply speed, message frequency, and fit against your ideal criteria
Sort and filter your lead list by score to prioritize where to focus
Combine scoring thresholds with automations to trigger a tag or notification automatically
Score bands (Cold, Warm, Hot) give an at-a-glance read without needing the exact number
Works across your whole pipeline, not limited to a single stage
Included on every plan, from Small up - no tier-gating on this feature.
This one isn't rationed by plan tier - connect a number on any plan and it works the same way from day one.
Yes - the bands and any automation triggers built on them are configurable, not fixed.
Yes - a lead that goes quiet after early engagement will see its score decay over time, not stay artificially high forever.
Connect a WhatsApp number and see lead scoring working in minutes.
