Email open rates keep falling and WhatsApp is where your customers actually reply - but broadcasting from one shared number with no structure just recreates the same chaos a marketing team is trying to get out of.
Of segments to target, shared org-wide
In every sequence, not one blast
Between a campaign reply and sales
Sending a message to a list is the easy part. The hard part is knowing who replied, tagging them by what they said, and getting a warm response to the right rep before it goes cold - none of which a plain WhatsApp broadcast list gives you.
It gets worse across campaigns: without shared tags and segments, every campaign starts from a blank contact list instead of building on what you already learned about a customer last time.
Build a segment from tags, pipeline stage, or last-contacted date, and it stays live as contacts match or stop matching.
Queue a series of timed messages to a segment - a welcome sequence, a launch announcement, a re-engagement nudge days later.
Tag a contact the moment they respond with interest, so the next sequence or the sales team can pick up exactly where the conversation left off.
A reply matching a keyword can automatically add a tag, move a lead to Qualified, or hand it straight to a rep - no manual triage.
Segments with live filters by tag, pipeline stage, or contact activity
Sequences of timed follow-up messages, sent to a segment automatically
Tags shared across leads and conversations, so marketing and sales see the same picture
Automations that react to a reply - add a tag, move a pipeline stage, or assign a rep
Every campaign reply lands in the same shared inbox sales already works from - no separate tool to check
Plan-based limits on tags, segments, and sequences, so usage scales with your plan, not your imagination
01
Filter existing contacts by tag or status - past customers, people who asked about a specific product, anyone in a certain pipeline stage.
02
Write a short series of messages with delays between them - an announcement, then a nudge two days later if there's no reply.
03
An automation tags anyone who responds positively and moves them into a pipeline stage sales already watches.
04
A rep sees the tagged, warm lead in the same shared inbox - full message history included, nothing re-explained.
A product launch goes out as a sequence to a segment of past customers. Two days later, anyone who hasn't replied gets a gentle nudge automatically. A reply containing 'interested' triggers an automation that tags the contact and moves them to Qualified in the pipeline - by the time a sales rep opens the conversation, it's already sorted from the noise.
No - Inbox connects the same way WhatsApp Web does, so there's no template-approval process for every message. That also means it isn't built for the kind of mass, unsolicited blasting the official API restricts; sequences are meant for contacts who've already engaged with your business.
It depends on your plan - each plan lists its own limits on the pricing page. Existing segments and sequences keep working if you're at the limit; you just can't create a new one until you upgrade.
Yes - tags are shared org-wide across leads and conversations, so a tag applied during a campaign is visible the moment sales opens that same contact.
